Under the service
The Underfloor Heating Store continues to build on its reputation for quality products and service as it maintains its leading position in the market
Founded back in 2008 by brothers Michael and Steven Lewis, The Underfloor Heating Store has experienced unrivalled levels of growth and success to become the market-leading online retailer of electrical and water underfloor heating systems and associated products. “Currently the company supplies a wide range of components such as tile adhesives and self-smoothing compounds from BAL and Instarmac, electric underfloor systems from ProWarm, Devi and Warm-Up, and water systems from ProWarm and Polypipe,” explains Chief Technical Officer, Roy Pooley. “Accompanying this is a complete range of thermostats and control systems from numerous brands spanning everything from basic units to a Wi-Fi system controllable by iPhone, Android or online. We also supply shower trays for wet rooms along with various tools required for tiling jobs.”
A number of key strengths mark The Underfloor Heating Store’s leading position in the market. Many of these have been realised by a wealth of awards from being named in the 2013 Sunday Times Virgin Fast Track 100 to both brothers becoming Essex Business Men of the Year on separate years, as well as being finalists in the National Business Awards UK and the 2014 UK Digital Experience Awards. Customer service has also been a key factor of its success with numerous recognitions in this arena under its belt. “Our company offers unprecedented technical support both online and via the telephone with qualified electricians and gas safe plumbers to give advice to potential and existing customers,” says Roy. “This is supplemented by market leading products, which are constantly being upgraded to keep pace with new technology.”
As a regular in the public spotlight, The Underfloor Heating Store has garnered a reputation for its high quality service being featured in shows such the BBC’s DIY SOS and Channel 4’s Home Show. The company can also boast recognition as a Which? Trusted Trader as well as a five-star rating on Trustpilot from around 2500 reviews and counting. This is supported by a full lifetime warranty on certain products, free UK delivery and a price match promise across the majority of product lines.
Keen to highlight the strength of the company’s product offering, Roy highlights the inherent benefits that come from installing underfloor heating systems rather than using more traditional solutions. “Whereas a radiator system is really a convector of heat and supplies heat from one point in the room, setting up an air current around it by sending the warm air to the highest point across the ceiling and down to the floor, an underfloor system radiates heat from the floor area in a uniform distribution to the area covered,” he notes. With this also comes improved energy efficiency and cheaper running costs with lower temperatures required to effectively heat a room. In accordance with this, and also demonstrating the strength of The Underfloor Heating Store’s service offering to the market, in 2015 the company became a part of Travis Perkins Sustainable Building Business (SBS). This move enables the large group to become an integrated and unrivalled distributor of renewables and energy-efficient heating products.
Committed to ensuring its growing range of customers have the widest and most diverse choice available to them, The Underfloor Heating Store has a robust product offering that appropriately reflects the varied needs within the market. In terms of electric underfloor heating the store represents the Devi, ProWarm and Warmup brands, supplementing the range with an additional Budget range offering for the most cost effective solution. Viewed together, the electric heating range caters to every need and budget with a range of prices, thermostat units, surface suitability and installation ease. In line with The Underfloor Heating Store’s dedication to provide its customers with the highest quality products and services, Warmup is the only underfloor heating manufacturer, which has products that are European Compliant, CE marked and accredited by a number of other industry standards.
A similar range exists within the store’s water underfloor heating offering with ProWarm and Polypipe running alongside another Budget kit. Being the most costly, but more effective, option of the two underfloor solutions the water system ranges include high quality components and varying degrees of comprehensiveness in terms of tooling and control systems. Manufactured in the UK, the Polypipe range sits atop the offering with long-term performance ensured by a 50-year pipe guarantee. Capable of covering multiple zones with high outputs, the Polypipe products are the preferred option for installers and users alike. Sitting just below is ProWarm, which is also capable of high output multi-zone systems, has a similar 50-year guarantee and utilises only high quality components to ensure the best performance.
In addition to the heating systems themselves, The Underfloor Heating Store also provides a whole host of complementary equipment such as insulation boards, electric and water accessories, thermostats, and wet room systems.
As the company enters its first new year under the Travis Perkins umbrella, its ambitions for future growth very much reflect the consistent success it has already achieved. “Over the coming months we will be looking to maintain and increase our market share with new and varied items on our website as well as focused radio and television advertising,” Roy expresses. “In the longer term we look to increase the public awareness of the ProWarm brand, to increase our product range further and to establish our products in ‘high street’ outlets wherever possible.”
The Underfloor Heating Store
Services: Leading online retailer of electrical and water underfloor heating